Being multi-disciplined is a big part of my ethos. whether its design, development, video, photography, UX, I am there. I am passionate about interactive media, and in an age of digital, I believe bringing design to life with personalized visuals and code is essentials. So, I specialize in a multi-disciplined approach to my work incorporating photography, video, print, design, and development.

My work crosses a broad range of categories in the digital space, both from a design and a technical perspective. I believe in using the right tools for the job so don’t subscribe to following bandwagons. By analyzing the job at hand for what it is, you can make informed decisions to ensure the right tools are used to solve the creative problem.

The focus of my work shifts as the need arises for certain skills in the working environment. This can be both a positive and negative experience, on the one hand, you can hone your skills in an in-demand area, but on the other hand, you’re ready to explore different areas. This is why I explore ideas and concepts outside of my work so I always have something new to share.

My work doesn’t end with the brief. Going above and beyond the parameters that have been set out is essential, not only for your own personal achievement and development but it reflects back into the work you produce for clients.

Design and development are both creative pursuits, and in digital, one couldn’t exist without the other. Having said that I find joy in development by bringing design to life, which is why I wouldn’t classify myself as ‘hardcore developer’ but instead one that can bridge two philosophies and ways of thinking. Say ‘no’ to pigeonholing!

If you’d like to talk with me about a new project or want a bit more details about my capabilities, I’d love to talk with you too.